Wednesday, October 19, 2011

Weibo users play CEO with Air China flight plans

Wed, 10/19/2011 - 16:00 — Anonymous Not a single brand or marketing firm
can afford to ignore the power of Chinese microblog, or Sina Weibo; even
China's high-flying, state-owned airlines. Air China recently flew the
country's first-ever, user-planned flight from Beijing Capital Airport to
Xi'an Xianyang International Airport, adding the term "wei hang ban"
(micro-flight) to the Chinese online encyclopedia.  var OutbrainPermaLink =
'http://www.cnngo.com/shanghai/life/weibo-reshaping-airline-marketing-china-442308';
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else { var OB_Script = true; var str = ""; document.write(str); } read more

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