YouTube viral video gives Melbourne edge over Sydney

Wed, 03/21/2012 - 09:06 — Anonymous Double good news for Melbourne right
after the Formula 1 circus hit town for the Australian Grand Prix -- not only
has it has surged past Sydney on visitor numbers, but it has also spawned a
YouTube viral sensation. Credit goes to Victoria's "Play Melbourne"
campaign, which launched last year in a bid to raise the profile of
Australia's second city. Aside from giving away free air tickets to
Melbourne everey week, the promo has also been running a quirky video
highlighting what organizers see as the "fun" aspects of life there. The
flick shows a group of flighty young visitors racing through the city,
finding delight and surprise in equal measure. Lashings of fun Backed by more
than a million YouTube views, that's something those pulling the strings
clearly believe matters to incoming travelers.read more