Mon, 03/05/2012 - 12:19 — Anonymous by CNNGo staffIn today's worldwide
tug-of-war to win the hearts and wallets of Chinese tourists, Australia is
pulling well above its weight. Tourism Australia doubled its marketing budget
for Chinese travelers last year (though no specific figure was revealed) and,
according to some industry experts, the agency's Shanghai office is the
largest in its global network. And there's more. Australia is now making a
big bet on China's video-sharing sites and celebrities to attract more
attention. Will the drama make Melbourne's Graffiti Lane Australia's new
landmark for Chinese?read more
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