Mon, 03/19/2012 - 11:02 — Anonymous by CNNGo staffChina is expected to
become the world's largest hotel market by 2025 and the second-largest
business travel market, after the United States, by the end of 2020.
International hoteliers are doing what it takes to secure a foothold in
China's business travel market, and an obvious trend has emerged: building
dedicated brands to cater to Chinese business travelers. Accor re-brands
Grand Mercure French hotel group Accor is re-engineering the Grand Mercure
brand in order to appeal to the upscale Chinese market, especially domestic
business travelers. An upmarket version of Mercure, Grand Mercure first
entered China in 2005 as Accor's stand-out hotel brand in a market yearning
for high-end accommodation. Although the brand is not officially starred in
the country, all Grand Mercures are tagged as four-star establishments. read
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