Fri, 03/23/2012 - 16:02 — Anonymous by CNNGo staffChinese travelers struck
lucky this month. Domestic business travelers got two dedicated hotel
brands; geeks were let loose on a new travel-focused social website,
Fengche.com; and now the nouveaux riches have been presented with an
exclusive travel brand, as one of China's biggest travel websites, Ctrip,
launches HHtravel (鸿鹄逸游), targeted directly at Chinese tycoons. Huge
tycoon travel market, but no dedicated brand According to the "2011 China
Personal Fortune Report," the country is home to more than 500,000
people (link in simplified Chinese) with disposable assets of more than RMB
10 million (roughly US$1.6 million). Moreover, the "Hurun Report" --
aka "The China Rich List" -- pointed out last year that China currently has
more than 4,000 yuan billionaires (link in simplified Chinese) "Yet no
professional organization in China is guiding these people on how to
travel," says Hua Li (华莉), Ctrip's marketing director.read more
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