Tue, 03/20/2012 - 12:07 — Anonymous Singapore's new no-frills airline has
finally released details of its aircraft, routes and fares as it goes on a
social marketing blitz to promote its launch in June. Named "Scoot," the
budget airline's first route will be a daily Singapore-Sydney service, said
company officials, with a Singapore-Gold Coast route to follow. Over the
weekend, Scoot announced it had just purchased its first Boeing 777-200 from
parent company Singapore Airlines. Execs tell CNNGo that the SIA aircraft
will be painted and retrofitted in the next two months before Scoot takes to
the air in June. The airline launched a series of videos, social media
campaigns and stunts this month -- Scoot CEO Campbell Wilson rolled up to
one press conference on a yellow scooter -- driving the point home that this
is an airline with "Scootitude," which is the airline's trademark. (We
don't really know what it means.) Scoot passengers will get a choice of
three fare packages: Fly (seat only); FlyBag for passengers with luggage; and
FlyBagEat for anyone who wants to pre-order meals, which will be cheaper than
buying them on board. According to Australian Business Traveller, there won't
be any conventional in-flight video screens but passengers will be able to
rent pre-loaded iPads.read more
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