Fri, 03/16/2012 - 13:28 — Anonymous by CNNGo staffAs any advertising guru
worth his online college travel marketing diploma will tell you, the secret
to attracting travelers to a destination and filling hotel rooms is to
embellish the goods without lying. But don't listen to us. The great
"godfather" of advertising David Ogilvy put it far more eloquently: "Never
write an advertisement which you wouldn't want your family to read. You
wouldn't tell lies to your own wife. Don't tell them to mine." That doesn't
mean marketers aren't averse to stretching the truth, all the while adhering
to the most important rule of all: never, ever mention a destination's
shortcomings. The marketing game has spawned plenty of tricky phrases and
deceptive wording that travelers can easily misinterpret. To help sort
through the fluff, we've translated some of the most common travel
advertising parlance, using personal experience. read more
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