A million views and counting: The making of 'Make It Count'

Thu, 04/12/2012 - 10:08 — Anonymous by Zoe Li, Hong Kong EditorSingapore
drove Casey Neistat wild. When Nike hired director Casey Neistat and editor
Max Joseph to make an advertisement for the Nike FuelBand (an
athletic-performance tracking device), the Oregon-based company expected the
pair to hunker down in their New York studios and come out with a killer spot
highlighting the slogan, "Make It Count." What Nike didn't count on was what
the duo did next. Instead of producing the agreed-upon treatment showing how
everyday people are making their lives count, Neistat and Joseph took the
money and ran -- right around the globe. In the vernacular of the trade, they
just did it.read more